Freshening Industries (M), Sdn. Bhd.

Freshening Industries traces its relatively young beginnings to 1994, when we pioneered the simple but novel concept of manufacturing premium-grade individually packed wet paper towels. With a knowing finger on the pulse of the increasingly sophisticated tastes and demanding needs of the average Asian consumer, we sparked the trend of accessible and convenient hygiene wipes. 15 years later and with 5,000 foodservice establishments to our name, we are now the leading wet towel producer as well as a key provider of hygiene and foodservice products in this region. Today, Freshening products can be found in over 33 countries. We count, among many others, major airlines, global food chains, hotel conglomerates, international cruise liners and prominent hospital groups, as loyal customers – a testament to the versatility and quality of our products.